Define brand, franchisee, territory, and competitor coverage before expansion or operator reviews depend on it.
Franchise analytics works when corporate, franchise, and regional teams agree which locations, banners, trade areas, and rivals belong in the first review.
- Owned, franchised, pending, and competitor locations separated before scorecards or reports are accepted.
- Territory, DMA, province, city, and trade-area logic named with the franchise stakeholders who will use it.
- Known public-source caveats, duplicate brand aliases, and franchise banner exceptions captured up front.
