Define the restaurants, chains, territories, and operating decisions that belong in the first review.
Market intelligence needs a clear buyer question before it becomes useful: which restaurants matter, where the market boundary sits, and what decision the evidence should support.
- Priority cities, trade areas, chains, independents, and buyer-owned locations named before the market view is accepted.
- Competitor set logic separated from public-source gaps, chain hierarchy, and local operator exceptions.
- A first decision owner named for pricing, menu, growth, operations, reporting, or procurement follow-up.
