Define the restaurant menu strategy decision before teams debate tactics.
Menu strategy work should start with the market, competitor set, categories, menu economics, and decision owner the first review must support.
- Target markets, restaurant formats, priority categories, competitors, price bands, and decision owners named before a strategy recommendation is drafted.
- Public market evidence separated from buyer-owned sales, traffic, margin, COGS, labor, inventory, and brand constraints.
- Strategy scope connected to benchmarking, market intelligence, menu engineering, menu optimization, reports, or API delivery before kickoff.
