Define the pricing strategy decision before item-level changes multiply.
Menu pricing strategy should start with the market, category role, competitor set, price architecture, and internal economics the first review must respect.
- Target markets, restaurant formats, category roles, priority items, comparable competitors, owners, and price-change windows named before the strategy review starts.
- Public market price evidence separated from buyer-owned sales, traffic, margin, product cost, labor, inventory, and brand guardrails.
- Pricing strategy scope connected to benchmarking, pricing intelligence, menu strategy, menu optimization, reports, or API delivery before kickoff.
