Pick the menu decision the first optimization review must make easier to defend.
Menu optimization work should start with one named outcome: price review, category focus, assortment cleanup, bundle framing, offer response, or reporting cadence.
- Decision owners, priority categories, target markets, competitor sets, and acceptable source evidence defined before optimization work starts.
- Observable public menu, price, offer, and category signals separated from buyer-owned sales, COGS, labor, traffic, and margin assumptions.
- Optimization scope tied to benchmark, menu-analysis, pricing-intelligence, forecast, report, or API handoff before recommendations circulate.
