Define the menu decisions before teams start optimizing categories, prices, or offers.
Menu engineering work needs a clear scope: which categories, items, modifiers, competitors, markets, and outcomes the first review should support.
- Priority categories, dayparts, competitor menus, item groups, offer types, and owned-location needs named before analysis starts.
- Menu engineering questions separated for assortment, pricing, promotions, claim positioning, and report or API handoff.
- Source evidence, freshness caveats, missing prices, and category aliases surfaced before recommendations circulate.
